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Cadillac Mannai celebrates the launch of its new showroom

21-03-2019

First fully CI-compliant Cadillac showroom in the Middle East

The new Cadillac showroom is now open to customers from 8.30 am to 8.30 pm, 6 days a week and is located at E Industrial Street.

 

Doha, Qatar - Cadillac Qatar, represented by Mannai Trading Company, has redefined the luxury customer experience with the opening of its new showroom which follows Cadillac’s latest corporate identity, with multi-million investments. To celebrate the brand’s first-of-its-kind facility in the region.

In line with the global brand direction in upgrading its customer experience, the new 2500 square-meter Cadillac facility houses a number of amenities including the first built-in Service Lane and Virtual Reality Room. The showroom is located in E Industrial Street and can accommodate up to 27 vehicles.

Mohamed Helmy; Group General Manager, Mannai Automotive, commented, “The launch of the new Cadillac showroom marks an important milestone for the brand in the region. We are proud to be taking the lead in enhancing the Cadillac customer experience in the Middle East, specifically in Qatar. The new Cadillac facility is the perfect home for the highly-anticipated all-new Cadillac lineup, that is led by the first-ever XT4.”

Underscoring this milestone for the company, top executives from the American automotive giant were present at the showroom opening ceremony. Including Alan Batey, President of GM North America & Chevy Global Brand Chief, Chris Karaboyas, Senior Business Planning Manager, John Stapleton, CFO of GM North America, John Roth, President and Managing Director of GM Middle East & Africa, and Christian Soemmer, Managing Director of Cadillac Middle East.

The new showroom will further supplement Mannai's presence across Qatar. The company has various facilities in Doha, Al Wakra, Bin Mahmoud, Umm Salal, Um Al Afaei and Abu Nakhla.

“Our investment in this new facility shows our unwavering commitment to the brand and our customers in Qatar and is a testament to our belief in the brand and the direction it is going. With our customer’s convenience and trust in mind, we know they expect the very best from us and this is what we aim to give with our new showroom and service center,” added Mr. Mohamed Helmy.

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